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2.5 — Contestable Markets

ECON 316 • Game Theory • Fall 2021

Ryan Safner
Assistant Professor of Economics
safner@hood.edu
ryansafner/gameF21
gameF21.classes.ryansafner.com

Contestable Markets

Is Monopoly a Nash Equilibrium?

  • Now that we understand Nash equilibrium and the economics of oligopoly...

  • Are outcomes of other market structures Nash equilibria?

Is Monopoly a Nash Equilibrium?

  • Now that we understand Nash equilibrium and the economics of oligopoly...

  • Are outcomes of other market structures Nash equilibria?

  • Perfect competition: no firm wants to raise or lower price given the market price

Is Monopoly a Nash Equilibrium?

  • Monopolist maximizes π by setting q: MR=MC and p=Demand(q)

  • This is an equilibrium, but is it the only equilibrium?

  • We've assumed just a single player in the model

  • What about potential competition?

An Entry Game

  • Model the market as an entry game, with two players:
  1. Incumbent which sets its price pI

  2. Entrant decides to stay out or enter the market, setting its price pE

  • Bertrand (price) competition between 2 firms with similar products consumers buy only from firm with lower price

Scenario I: Identical Costs

Contestable Markets II

  • Suppose both firms have identical costs: C(q)=cqMC(q)=c

  • If Incumbent sets pI>c

    • Entrant would enter and set pE=pIϵ

For arbitrary ϵ>0, think ϵ= “one penny”

Contestable Markets II

  • Suppose both firms have identical costs: C(q)=cqMC(q)=c

  • If Incumbent sets pI>c

    • Entrant would enter and set pE=pIϵ
    • Incumbent foresees this possibility, and wants to lower its price pI<pE
    • This potential undercutting would continue logically until...

For arbitrary ϵ>0, think ϵ= “one penny”

Contestable Markets II

  • Nash Equilibrium: (pI=c, Stay Out )

  • A market with a single firm, but the competitive outcome!

    • p=MC, π=0
    • competitive q
    • max Consumer Surplus, no DWL

Scenario II: Entrant has Higher Costs

Contestable Markets II

  • What if the Entrant has higher costs than the Incumbent: cE>cI?

Contestable Markets II

  • What if the Entrant has higher costs than the Incumbent: cE>cI?

  • Nash equilibrium: (pI=pEϵ, Stay Out )

  • One firm again, with some inefficiency

    • But not as bad as monopoly!

Scenario III: Fixed Costs

Contestable Markets III

  • What if there are fixed costs, f?

C(q)=cq+fMC(q)=cAC(q)=c+fq

  • With high enough f, economies of scale prevent marginal cost pricing from a being profitable Nash Equilibrium

πp=MC=fq<0

Contestable Markets IV

  • Nash equilibrium: (pI=AC, Stay Out )

  • Again, only a single firm with some inefficiency

    • But not as bad as monopoly!
    • Incumbent earns no profits!

Scenario IV: Sunk Costs

What About Sunk Costs? I

  • Fixed costs do not vary with output

  • If firm exits, could sell these assets (e.g. machines, real estate) to recover costs

    • Thus, “hit-and-run” competition remains potentially profitable
    • Maintains credible threat against incumbent acting as a monopolist

What About Sunk Costs? I

  • But what if assets are not sellable and costs not recoverable - i.e. sunk costs?

  • e.g. research and development, spending to build brand equity, advertising, worker-training for industry-specific skills, etc

What About Sunk Costs? II

  • These are bygones to the Incumbent, who has already committed to producing

  • But are new costs and risk to Entrant, lowering expected profits

  • In effect, sunk costs raise cE>cI, and return us back to our Scenario II

  • Nash equilibrium: Incumbent deters entry with pI=pEϵ

    • Inefficient, p>AC, but again not monopoly

Contestable Markets: Recap

  • Markets are contestable if:

    1. There are no barriers to entry or exit
    2. Firms have similar technologies (i.e. similar cost structure)
    3. There are no sunk costs
  • Economies of scale need not be inconsistent with competitive markets (as is assumed) if they are contestable

  • Generalizes “perfect competition” model in more realistic way, also game-theoretic

Contestable Markets: Summary

William Baumol

(1922--2017)

"This means that...an incumbent, even if he can threaten retaliation after entry, dare not offer profit-making opportunities to potential entrants because an entering firm can hit and run, gathering in the available profits and departing when the going gets rough."

Baumol, William, J, 1982, "Contestable Markets: An Uprising in the Theory of Industry Structure," American Economic Review, 72(1): 1-15

Implications for Markets and Policy

Implications for Competition

  • Regulation & antitrust (once) focus(ed) on number of firms

    • "Count the number of firms, if it's 1, it's a monopoly!"
  • Perfect competition as “gold standard”, only market arrangement that is socially efficient:

    • Allocatively efficient: p=MC, DWL=0
    • Productively efficient: p=ACmin

Implications for Competition

  • But number of firms is endogenous and can evolve over time!

    • Function of how firms mutually interact strategically
  • A more dynamic situation: firms respond over time

Implications for Competition

  • Perfect competition not the only socially efficient market-structure

    • Market with number of firms (even 1) may be efficient if it is contestable
  • Regulation and antitrust should consider whether a market is contestable, not just the number of firms

    • Free entry
    • No sunk costs

Implications for Competition

  • Firms engaging in egregious monopolistic behavior (q, p>MC, π>0) largely persist because of barriers to entry

    • Attempts to make market uncontestable
  • Business activities or political dealings with the goal to raise cE>cI

    • Lower your own costs, or raise your rivals'!
    • (Recall Cournot competition with different costs)

Monopoly Or Contestable Market?

Contestable Markets

"Of far greater concern to Microsoft is the competition from new and emerging technologies, some of which are currently visible and others of which certainly are not. This array of known, emerging, and wholly unknown competitors places enormous pressure on Microsoft to price competitively and innovate aggressively." (Schmalensee 1999)

Contestable Markets

Contestable Markets

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